Discovery
Review each target market and platform independently. The search landscape and available metadata differ.
- List the app’s valuable use cases and relevant search terms.
- Review competitor positioning without copying claims.
- Check that metadata accurately represents the product.
- Adapt metadata to each market’s audience and language.
Conversion
Review the listing as someone seeing your app for the first time. Does it explain what the app does and why it is useful?
- Make screenshot text readable on a small screen.
- Show real product experiences and meaningful benefits.
- Keep icons, screenshots, and messaging consistent.
- Review feedback for recurring questions.
Measurement
Agree on a primary metric before seeing the outcome.
- Record the baseline, date, market, and traffic source.
- Separate visibility from conversion changes.
- Track concurrent campaigns and product releases.
- Avoid conclusions from small or unrepresentative samples.
The next release
Choose manageable priorities. Keep a change log, explain why each update was made, and schedule a review. A focused experiment is easier to interpret than changing everything at once.